"While we certainly value new opportunities and the growth illumeture has triggered for us, what's been amazing is the depth of the impact to the core of our business. By viewing our business as a brand, and then viewing that brand through the lens of the audience, we have become measurably better as an organization in serving customers, growing, and even operating more efficiently."
- Patrick Bohnenkamp, CEO @ Seprio
Paul | EVP
“I’m answering that differently now than I would have 6 months ago because of the work you've done in turning the view of the company from our lens to the lens of the customer. Because marketing serves to deliver a measurable outcome, we put our new brand storybook to work in our lead gen efforts. And we turned a single customer story into millions in new revenue.”
- Paul Holland, EVP @ MedAssist
Tony | President
“Although our business was growing, our approach to the market needed a change. Our customers were at the center of more than just our growth, they also helped fuel some of our technology innovation. As a result, we had great stories but struggled to message them in a way that resonated with our market audience. Transforming our brand story through the audience lens has been a major catalyst in our ability to differentiate ourselves, grow, and preserve loyalty.”
- Tony Paparella, President @ MediQuant
Venkat | CEO
When we first engaged Peter and his team, we were in search of a more effective and active approach to marketing. The value we experienced was much deeper. We learned how to view our business through the lens of the audience; an audience including customers, patients, employees, and shareholders. Being deliberate in our new view has delivered a positive transformation to far more than marketing. It has positively impacted our leadership approach, our culture, and our shareholder results.
- Venkat Raman, President & CEO @ MedAssist
Karl | President
“We pride ourselves on our ability to partner with our customers to help them achieve dramatic results. Our challenge has been that our work is very comprehensive and as such can be difficult to message. By working with Illumeture, we have been able to simplify our messaging and connect with our audience through their lens. Now, our Brand Story focuses on why our customers choose to partner with us and the results that matter to our prospects.”
- Karl Straub, President @ Care Logistics
Michael | President
“Serving physician practices as an IT Services company is delicate in a way that is truly unique from other businesses because they serve the health and well-being of patients. Reliability has a higher meaning for them compared to most businesses. While our customers would tell you that we understand that, we struggled with our core message. That all changed when we embraced the audience lens concept. Now we stand out as uniquely as the customers we serve because our brand story is all about them.”
- Michael Patrick, President @ Systeem
Chuck | CEO
“What has been eye-opening for me is the value with respect to the audience perspective, particularly our customers. It's not about GuideIT. It's about the results they desire to achieve. That perspective has propelled us to grow at accelerated rates. In fact since we engaged, our business has grown over 300%.”
- Chuck Lyles, CEO @ GuideIT
Jake | CEO
We serve multiple audiences from patients to physician practice administrators to leaders of accountable care organizations. And while the problem we solve appears simple on the surface, it's actually complex at the core. This makes crafting our brand message uniquely difficult. But by embracing a view through the lens of the audience, our brand story has proven to create the right engagement, not only initially, but as conversations develop to cover more difficult things.
- Jake McCarley, CEO @ Blockit
Randy | President
We’ve worked with other marketing groups in the past. Illumeture is the ONLY group we’ve worked with that really came to understand our business and was able to put it into words. And, while we know what we do, it's most important that we understand why our audience needs our help. With illumeture, we now communicate by focusing on the why, consistently throughout all our conversations with prospects, clients, and partners. The results have been nothing short of amazing for us.